Think like a customer - Act like an owner

When we are in the marketing and sales industry it is very crucial to provide value to clients and sell emotions rather than products or service.

It all begins with- placing yourself in the customers shoes. you need to feel what they feel, their pains and gains from start to end. We all know customers have choices and free will, thus you need to be better than your competition. You can always compete competitors through digital means, sales means but firms that provide smooth customer journeys are the bread winners at the end of the day! Firms that do so, retain customers and lock them in an emotional tango.

Your best asset in your firm is your competition, and the best investment is to be your value proposition. Great customer journey drives value proposition which simultaneously leads to customer loyalty. This is why firms emphasize highly on staff training, specially in sales and operations.

Firms may have the best awards, certifications, leading technology but at the end of the day it’s all about how your customer feels when they have just purchased or completed a service that you provided. Moving on we learn that we must increase the importance of teaching staff to act like an owner, take responsibility for their outcomes BUT think like a customer, understand how customers feels and what solutions are going to create a positive effect in their life and emotions.

Just think for a moment, the last time you purchased something purely out of how it made you feel and why it made you feel that way.